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Kate Barlow standing in a meeting room with a display board at the far end

Your Digital marketing should be working harder than this

I help ambitious founders and marketing teams fix what's broken, measure what matters, and make smarter decisions - with 20+ years of hands-on expertise in GA4, GTM, AI, and strategy

Services

Power Hour

Fast, focused expert advice on the one thing holding your marketing back. Clarity and a concrete action plan in 60 minutes

Audits and Strategy

A structured review of your GA4, GTM, campaigns or digital strategy - with a prioritised action plan, not a report you'll never read.

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AI for Marketing

Practical AI integration for your workflows, content, and campaigns - built around your actual tools and team

"That one session gave us more clarity than weeks of internal debate." - Marketing Director, B2B SaaS​

I'm Kate Barlow — an independent digital strategist with over 20 years of experience across global brands, lean startups, and everything in between. I don't do vague recommendations or 40-page decks. I get into your data, find the gaps, and tell you exactly what to fix.

01

Clean data, accurate tracking, decisions you can trust

GA4 and GTM

02

Clear priorities, aligned to your actual goals

Digital strategy

AI for marketing

Practical, not theoretical

03

Kate Barlow headshot

Not your typical consultant

Real Results. Clear ROI

Photo of people in a meeting room

+150%

Conversion rate increase across 15 countries

25%

Reduction in martech costs through smarter tool audits

20+

Years of hands-on digital experience

45%

Uplift in qualified leads through optimised campaigns

£3m

Projected revenue from one integrated B2B campaign

60 minutes

To get clarity on your biggest marketing challenge

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